Promotions Tool

Neiman Marcus

Promotions Tool is a robust web-based application for creating, scheduling, & validating promotions. It supports coupon creation & reporting.

My Role

Senior Manager, Product Design & UX: Directed strategy, research, and design execution, partnering with Product, Site Administration, Promo Teams, and third-party Development to deliver a scalable, omni-channel solution that eliminated manual workflows and aligned promotions management with enterprise growth goals.

Challenge

The legacy promotions tool (CSR) lacked functionality to meet business needs:

Could not support omni-channel promotions, requiring duplicate work by channel
No templates, re-use, or self-service options for teams
Reliance on Excel uploads and Slack scripts for promo creation
Manual error handling, reporting, and approvals spread across multiple tools (Jira, Slack, spreadsheets)
High dependency on site administration; promo teams had limited autonomy

This resulted in inefficiency, errors, and slow time-to-market for promotions.

Strategy & Leadership

I drove the initiative on a compressed timeline, ensuring alignment across newly formed product, design, and development teams:

Discovery & Future State Mapping: Led workshops and observation sessions with promo teams and site administration to capture workflows, expose inefficiencies, and define the target state.
Vision & Alignment: Built consensus on a future-state model that empowered promo teams, clarified roles, and reduced dependencies.
Design Acceleration: Delivered a framework and UI guide within 3 weeks, enabling development to begin while design advanced in parallel.
Iterative Delivery: Produced high-fidelity designs in sprints, refining continuously based on evolving priorities, feasibility, and business input.
Governance & Standards: Established a Material UI–based style guide to ensure consistency, scalability, and vendor alignment.

Research

Key Insights

Redundant Roles: Workshops revealed overlap and inefficiencies across promo team responsibilities.
Dependency Bottlenecks: Promo teams relied heavily on site administration due to system limitations.
Fragmented Workflows: Teams used multiple disconnected tools, creating friction and risk of error.

Future State Mapping of User Roles, Statuses and Screens/Features

Solution

Unified Promotions Platform: Promo teams can now create, validate, and launch promotions end-to-end from a single tool.
Role-Based Workflows: Designed clear permission tiers (read-only, creator, approver) for transparency and control.
Streamlined Processes: Automated validations, approvals, and reporting replaced manual interventions.
High-Fidelity Execution: Delivered enterprise-grade UI aligned with Google Material standards and NMG branding.

Dashboard – Default

Dashboard > View Promotion

View Promotion – Full Screen

Dashboard > View Filters

Edit/Create Promotion

Settings – Global Exclusions

High Fidelity Designs

Business Outcomes

Eliminated manual operations by consolidating promotions management into one tool
Increased efficiency by enabling promo teams to work independently with built-in system safeguards
Reduced operational overhead by redefining and redistributing roles, improving team accountability
Accelerated time-to-market for promotions, supporting omni-channel retail growth

Leadership Takeaway

This initiative highlights my ability to lead under tight timelines, unify cross-functional stakeholders, and translate research insights into enterprise transformation. By building a scalable, user-centric promotions platform, I not only solved operational inefficiencies but also enabled the business to reimagine its workflows and strengthen its digital retail foundation.